Voice Search Optimisation – Are You Missing the Boat?

Technology is moving fast, and it can feel like a full-time job just keeping up. One of the biggest game-changers? Voice search.

Think about it—how often do you ask Siri, Alexa, or Google for help instead of typing out a search? Whether it’s checking the weather, finding the best coffee nearby, or getting quick answers, voice search is becoming a go-to. If your website isn’t optimised for this shift, you could be missing out on valuable traffic.

What is Voice Search Optimisation?

Voice Search Optimisation (VSO) is all about making sure your website pops up when people use voice commands to search.

Just like regular SEO helps your site rank in Google, VSO ensures your business is found in voice-activated searches on devices like Alexa, Google Home, and smartphones. And with voice search growing fast, now’s the time to get on board.

✅ Tip: Optimise your content for featured snippets—Google often pulls voice search results from these quick answers.

Who’s Using Voice Search?

Voice search isn’t just for tech-savvy teens—people of all ages are using it daily. Whether it’s busy parents asking for quick dinner recipes, drivers getting hands-free directions, or older adults who find typing tricky, voice search is becoming a part of everyday life.

📊 Did You Know?

• 26% of Australians aged 12 and above own a smart speaker, equating to approximately 5.6 million people.
• 20% of searches in the Google App are now by voice.
• 67% of Australian smart speaker owners use their devices daily, and 88% use them weekly.

Bottom line? Voice search isn’t going anywhere.

Why Are People Using Voice Search?

Because it’s:

✅ Faster – No typing, no typos, just instant results.

✅ More convenient – Ask a question while cooking, driving, or working out.

✅ Conversational – No need to think in keywords; just speak naturally.

✅ Accessible – A game-changer for people with disabilities or vision impairments.

🛠 Pro Tip: Think about how your customers ask questions and incorporate those natural phrases into your content.

How Does Voice Search Optimisation Differ from

Traditional SEO?

Think about how you search online. If you're typing, you might go with something short like “best plumber Sydney.”

But if you’re speaking, you’ll probably say something like “Who’s the best plumber near me for fixing a burst pipe?”

This means:

• Keywords are longer and more natural.
• Your content needs to answer questions directly and clearly.
• Being featured in Google’s quick answer snippets is a huge advantage.

🔍 SEO Hack: Use tools like Answer the Public or Google’s People Also Ask section to find common voice search questions in your industry.

Who Should Care About Voice Search Optimisation?

Honestly? Everyone. But if you run a local business, this is especially important.

A huge chunk of voice searches include “near me,” meaning if you’re a restaurant, retail shop, medical practice, or service-based business, voice search can help customers find you faster.

How to Improve Your Voice Search Optimisation

🚀 Update Your Google Business Profile – Keep your business info accurate and up to date.

🚀 Use Location-Based Keywords – Sprinkle in “near me” and city-specific phrases.

🚀 Write Conversational Content – Use natural, question-based language.

🚀 Add an FAQ Section – Answer common customer questions simply and clearly.

🚀 Make Sure Your Website is Mobile-Friendly – Most voice searches happen on mobile, so speed and usability matter.

🚀 Consider Voice Search on Your Website – Let visitors search your site using their voice.

🚀 Optimise for Featured Snippets – Structure answers in a clear, direct way to boost your chances of being read aloud by voice assistants.

📌 Extra Tip: Voice searches often include follow-ups like “Tell me more” or “What’s next?”. Structuring your content with these in mind can increase engagement.

Wrapping It Up

Voice search is growing fast. The question is—are you keeping up, or are you getting left behind?

Want to make sure your website is voice-search friendly? Let’s chat! Book a free consultation today.